The Absurd Escalation of “Otters Who Look Like Benedict Cumberbatch”
The pohotoset “Otters Who Look Like Benedict Cumberbatch: A Visual Examination” was originally posted by Tumblr user Red Scharlach on March 19 and started its journey by making the rounds on other Tumblr blogs.
The photoset gained such popularity that it started appearing on other humor and meme sites such as 9Gag and The Daily Otter. Yet, as a result of what I can only assume was the slowest news day in recorded history, “Otters Who Look Like Benedict Cumberbatch” grew into a semi-legitimate media story. An article about it appeared in The Huffington Post, which is forgivable, but quickly thereafter it appeared in in print in Metro.
The remarkable thing about this post - funny though it is in its own right - is the ridiculous speed with which it went viral. The original photoset now has more than 40,000 notes.
Metro article: http://www.metro.co.uk/weird/893628-benedict-cumberbatch-takes-on-new-role-as-otter-lookalike
Huffington Post article: http://www.huffingtonpost.co.uk/2012/03/19/otters-who-look-like-benedict-cumberbatch_n_1362375.html
Original post to follow.